Born Bathing is a botanical-based self-care brand dedicated to "Radical Self Renewal." Their mission centers on the intersection of modern green science and the eternal wisdom of astrology, ritual, and mantra, offering a collection of natural bath, body, and beauty essentials for the mind, body, and soul.
Working alongside founder Jason Harler, I lead the paid and organic content strategy, applying trend analysis and conversion optimization to scale the brand. My focus is on creating high-performing social assets, UGC-style content, and integrated email marketing that translates the product's story into measurable growth in the premium wellness space.
