Born Bathing is a clean beauty brand that uses steam-distilled, organic, therapeutic-grade essential oils that help to create deeply relaxing bathing rituals for self-renewal.
I discovered Born Bathing at a hotel while on a surf trip with a friend in Northern, CA. I was captivated by the natural scent and was psyched to see all of their products packaged in aluminum and glass. I reached out to the company to ask where I could purchase locally and I connected with Jason, the founder / astrologer / herbalist / spagyric alchemist. He offered to do a chart reading for my friend and I to recommend products - (this was very meaningful to my friend who is super into astrology). He was very kind and generous so, I offered to help with design and video work.
He and I are great friends now and we've been working together on Born Bathing's social media advertising.
Since our first campaign launch together, we've seen a 15% decrease in Cost Per Click and a 30% increase in ROAS (return on ad spend).
*More UGC (User Generated Content) examples coming soon.