Pizzeria Pappo is an award-winning destination for authentic, wood-fired pizza in Alameda, CA. When Chef and Owner John Thiel first approached me, the restaurant was still in its pre-launch phase. I developed a visual identity inspired by the classic Italian coastline and traditional East Coast pizzerias, creating a brand that felt established before the first oven was even lit. It has been a point of pride to see a brand I helped build from the ground up go on to achieve such significant acclaim.
I developed a comprehensive visual identity bringing the brand to life across its physical space. This project involved everything from brand identity, custom building, window, and parklet signage, to branded apparel, and social media assets, creating a consistent guest experience from IG to street to table.
