DIG is an urban gardening and community events center based in Hackney, London, where growing food is viewed as an act of joy, protest, and radical belonging. I developed a visual language inspired by 1970s liberation movements to reimagine the garden as a space for unapologetic self-expression and collective care. This multi-channel branding project bridges physical and digital spaces, involving photography art direction, custom illustration, and a UI/UX prototype for an app that streamlines community event bookings.
