DIG is an urban gardening and community events center based in Hackney, London—where growing food is an act of joy, protest, and radical belonging. Rooted in themes of self-expression, food sovereignty, and collective care, the brand reimagines the garden as a space for unapologetic selfhood and community connection.
From voicey visual language to event-driven design systems, DIG invites everyone to get their hands dirty
and grow something real—together.
